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Folk singer Devendra Banhart is the face of p57 hoodia capsules eyewear brand Oliver Peoples' summer campaign, and Ray-Ban's marketing strategy invokes the musicians who wore its designs in the past – Iggy Pop, Jeff Beck, Eric Clapton – and those who wear them now. Music festivals are the perfect forum for
lida daidaihua pills promoting the right image, according to Ray-Ban brand director Sara Beneventi. "We selected Isle of Wight Festival for the UK, Coachella Festival 2 day diet and South by Southwest for the US, and Primavera Sound for Spain. The common element between them is that they are fancy, niche, indy-rock-music-focused; more in line with the core values of the brand."


Fortunately for people who don't suit Ray-Ban Wayfarers, which were practically the only style you'd see at any music festival for about three years, there is more of a variety of styles this season; and that means more easily classified tribes. For women, the most directional shapes are cat's eye frames, dream body pills small round glasses and kooky, quirky glasses in the Dame Edna, Peggy Guggenheim mould. Prints, from florals to checks, are another key theme. In meizitang slimming the offices of Grazia magazine, an incubator for trends, fashion news and features editor Kay Barron says: "It's all about round, ideally with a coloured frame. Asos is doing great pairs that are cheap and in a wide range of colours." Her own frames are also round, "a black mock-croc style by Illesteva, the It brand of the summer".